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Happy man relaxing on sofa with digital tablet
August 16th, 2014

Why the Home Depot Nailed It: Mobile Sites That Truly Work

What do companies like 1-800-Got-Flowers, the Home Depot and approximately 62% of successful online businesses today have in common? They are using the mobile web in a very effective way to boost conversions and sales.

Using digital pad
August 16th, 2014

Strategies of Highly Profitable Mobile Apps

Most organizations are not just building apps for fun. Building apps is a business and there are a number of options to monetize your mobile app, but deciding which option is best for your brand and your business is not easy. This post guides you through some of the key aspects to consider before launching your app.

Close up of a man using mobile smart phone
August 15th, 2014

What Should You Develop First – Your Mobile Site or Mobile App?

Today, if you are serious about creating the best possible mobile user experience, most experts would advise to develop apps.

municipal software, municipal application
August 6th, 2014

How To Intelligently Integrate Mobile Into Your E-Commerce Strategy

Does your business fall under the ‘everyday essentials’ category where you offer products or services in the food, medical, finance and transportation sector? Do you have an e-commerce component to your business and large volumes? Then you may want to consider a transaction-based mobile app model.

Man with smart phone
August 5th, 2014

Should You Pursue a Freemium Mobile App Strategy?

If you are a leader in your sector and offer a service that gets users ‘hooked’ (read: potential for viral adoption) through the need for more data, time or even entertainment, you are lucky: the freemium model may be right for you.


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