What do companies like 1-800-Got-Flowers, the Home Depot and approximately 62% of successful online businesses today have in common? They are using the mobile web in a very effective way to boost conversions and sales.

Most organizations are not just building apps for fun. Building apps is a business and there are a number of options to monetize your mobile app, but deciding which option is best for your brand and your business is not easy. This post guides you through some of the key aspects to consider before launching your app.

Today, if you are serious about creating the best possible mobile user experience, most experts would advise to develop apps.

Does your business fall under the ‘everyday essentials’ category where you offer products or services in the food, medical, finance and transportation sector? Do you have an e-commerce component to your business and large volumes? Then you may want to consider a transaction-based mobile app model.

If you are a leader in your sector and offer a service that gets users ‘hooked’ (read: potential for viral adoption) through the need for more data, time or even entertainment, you are lucky: the freemium model may be right for you.