Kia Motors

Kia Motors Corporation, headquartered in Seoul, is South Korea’s second-largest automobile manufacturer, following the Hyundai Motor Company, with sales of over 2.7 million vehicles in 2012 and almost 2.75 million vehicles in 2013.

BRIEF PRODUCT DESCRIPTION

We developed the Kia digital strategy, website’s user interaction, a system for capturing user contacts and fast-loading 3D design objects on the site.
car-ceed-gt
hero_forte_2014--kia-960x

CHALLENGE

While Kia’s brand continued to gain a stronger foothold in the market, the company needed to find new ways to retain existing Kia customers and attract new customers. In particular, it needed to update its digital strategy.

SOLUTION

We developed a comprehensive digital strategy that included a Google Ad strategy, media buy plan and an email marketing strategy.