What do companies like 1-800-Got-Flowers, the Home Depot and approximately 62% of successful online businesses today have in common? They are using the mobile web in a very effective way to boost conversions and sales.

Good news for technology professionals in Canada – the Robert Half Technology IT Hiring Forecast and Local Trend Report for Canada shows that 12 percent of Canadian Chief Information Officers (CIOs) surveyed recently plan to expand their IT teams in the first half of 2014.

Most organizations are not just building apps for fun. Building apps is a business and there are a number of options to monetize your mobile app, but deciding which option is best for your brand and your business is not easy. This post guides you through some of the key aspects to consider before launching your app.

Today, if you are serious about creating the best possible mobile user experience, most experts would advise to develop apps.

Does your business fall under the ‘everyday essentials’ category where you offer products or services in the food, medical, finance and transportation sector? Do you have an e-commerce component to your business and large volumes? Then you may want to consider a transaction-based mobile app model.