By Olga Orda
Does your business fall under the ‘everyday essentials’ category where you offer products or services in the food, medical, finance and transportation sector?
Do you have an e-commerce component to your business and large volumes?
Then you may want to consider a transaction-based mobile app model.
Apps that allow your customers to buy things that are everyday necessities and that need to be purchased on a regular basis will find your app highly useful and will keep coming back to it. In return and if your app is developed right, you will benefit from repeat purchases and long customer life cycles.
The key here is necessity and products or services that customer are used to ordering or booking on a regular basis in real life (e.g. over the phone, via email). The fact that your mobile app will make the process even easier will be an added bonus and encourage customers to come back to your app – resulting in more transactions and revenue for your business.
Here is an example: your customer is out on the town and remembers that she will run out of contact lenses next week. She doesn’t want to go through the hassle of getting in touch with the receptionist at the optometrist’s office (e.g. phone tag). She decides to Google contact lenses in her city and comes across your site – which also happens to have an app – she downloads the app, enters her prescription and mailing address and fulfills her order. Her contacts will now arrive in the mail in a few days. Her information will be saved, making subsequent reorders as easy as a click of a button.
Is the transaction model not right for your businesses? There are three other smart mobile app business models to consider.
I previously wrote a guide on how to identify which one of the four most popular app business models is best for your business – and the potential upsides and downsides of each monetization model – in “Four Strategies to Make Your App Highly Profitable”.
If you are trying to determine which app model is right for your business, this helpful guide is for you.
Infinium Systems is an award-winning web and mobile app development company based in Vancouver, BC. We create high performance web and mobile apps for organizations that are making life better.