A better bet is to move your existing audience to your app – not the other way around. If you don’t have an existing audience base to draw from and strongly believe that you have a market for your mobile app, test your assumptions

Get on top of these top mobile marketing trends get a leg up on the competition while those who lag behind miss out on key opportunities to appeal to new markets or further establish their leadership in key sectors.

Branded mobile apps are becoming the most powerful forms of advertising yet. According to a study by Indiana University researchers, businesses who develop apps overcome the challenges of engagement and loyalty faced by the rapidly declining influence of mainstream media for brand advertisers. Using a branded and interactive app, consumers talk to the brand, not the other way around.

Good news for technology professionals in Canada – the Robert Half Technology IT Hiring Forecast and Local Trend Report for Canada shows that 12 percent of Canadian Chief Information Officers (CIOs) surveyed recently plan to expand their IT teams in the first half of 2014.

Today, if you are serious about creating the best possible mobile user experience, most experts would advise to develop apps.