Does your business fall under the ‘everyday essentials’ category where you offer products or services in the food, medical, finance and transportation sector? Do you have an e-commerce component to your business and large volumes? Then you may want to consider a transaction-based mobile app model.

If you are a leader in your sector and offer a service that gets users ‘hooked’ (read: potential for viral adoption) through the need for more data, time or even entertainment, you are lucky: the freemium model may be right for you.