A better bet is to move your existing audience to your app – not the other way around. If you don’t have an existing audience base to draw from and strongly believe that you have a market for your mobile app, test your assumptions

Get on top of these top mobile marketing trends get a leg up on the competition while those who lag behind miss out on key opportunities to appeal to new markets or further establish their leadership in key sectors.

It’s not the end of year just yet but we wanted to take a look ahead at some of the biggest trends that will start to shape the explosive growth of mobile in 2016 and what it means for business owners now and over the next few months.

Most organizations are not just building apps for fun. Building apps is a business and there are a number of options to monetize your mobile app, but deciding which option is best for your brand and your business is not easy. This post guides you through some of the key aspects to consider before launching your app.

Today, if you are serious about creating the best possible mobile user experience, most experts would advise to develop apps.