A better bet is to move your existing audience to your app – not the other way around. If you don’t have an existing audience base to draw from and strongly believe that you have a market for your mobile app, test your assumptions

Over time and in our own experience building our own apps, we have noticed a distinct pattern in what approaches result in successful products.

Get on top of these top mobile marketing trends get a leg up on the competition while those who lag behind miss out on key opportunities to appeal to new markets or further establish their leadership in key sectors.

It’s not the end of year just yet but we wanted to take a look ahead at some of the biggest trends that will start to shape the explosive growth of mobile in 2016 and what it means for business owners now and over the next few months.

Branded mobile apps are becoming the most powerful forms of advertising yet. According to a study by Indiana University researchers, businesses who develop apps overcome the challenges of engagement and loyalty faced by the rapidly declining influence of mainstream media for brand advertisers. Using a branded and interactive app, consumers talk to the brand, not the other way around.